With Sorrell Out, How Can WPP Get Back To Growth?

No other holding company has had its CEO as ingrained as WPP. Now WPP must keep its massive organization, with so many disparate agencies and pieces, together without Sorrell. “He was important not only as the voice, look and feel of WPP, but he was very much involved in the day-to-day operations,” said Rebecca Lieb,Continue reading »

The post With Sorrell Out, How Can WPP Get Back To Growth? appeared first on AdExchanger.

Read more

Will Martin Sorrell’s Successor Be A Media Mogul Or Financial Outsider?

Longtime WPP CEO Martin Sorrell’s abrupt departure Saturday shocked the industry. Sorrell, 73, is the advertising giant’s founding CEO and the only person to hold the title since 1986. But despite his age, WPP’s board never named a possible successor for the company. There are many options to choose from, said Brian Wieser, senior researchContinue reading »

The post Will Martin Sorrell’s Successor Be A Media Mogul Or Financial Outsider? appeared first on AdExchanger.

Read more

Pitch Pressure: Marketers Demand More During Reviews – Even When It Comes Down To Price

Agencies are calling 2018 “Mediapalooza Two” as brands review an inordinate amount of accounts, following a pattern that began in 2015. Since January, brands including Microsoft, Shell, Asda and Mondolez have put a collective $10 billion worth of media accounts up for review, according to research firm ID Comms. But this year, brands are puttingContinue reading »

The post Pitch Pressure: Marketers Demand More During Reviews – Even When It Comes Down To Price appeared first on AdExchanger.

Read more

2017: The Year The Holding Companies Fell To Earth

AdExchanger |

The past year was a tough one for agency holding companies. WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little to no growth in 2017. The agency business has been in flux for years, but 2017 offered the “perfect storm” of challenges that caused growth to stutter, said Greg Paull, principal analystContinue reading »

The post 2017: The Year The Holding Companies Fell To Earth appeared first on AdExchanger.

Read more