AUCKLAND, Today: Ad-tech solutions outfit BigAds has announced it’s hired Auckland-based Michael Buhagiar “to spearhead growth in the US &...
Growth
Many marketers think of cost per acquisition (CPA) as the holy grail. But a better metric to consider is the...
In 2022, top players in digital advertising finally started taking gaming seriously, and the groundwork was laid for programmatic in-game...
Retail media is expected to exceed $ 50 billion in the United States in 2023 alone, representing 20% of total...
AUCKLAND, Today: Mango Aotearoa has welcomed five new people across its experiential, digital and PR teams. In the PR team, Vicki...
AUCKLAND, Today: Stuff has appointed Laura Maxwell (Taranaki Ngāti Mutunga and Te Āti Awa) to the executive role of chief...
As BuzzFeed struggles with advertiser uncertainty and a drop in user engagement, it reported flat Q3 ad revenue. Total revenues...
Magnite’s quarterly revenue was up 11% year-over-year in Q3, with a large chunk of its growth coming from streaming. Growth...
The New York Times’s subscription-focused strategy seems to be paying off amid a downturn in ad revenue. The Times reported...
Consumer robot company iRobot is set to run its first strategic brand campaign across Europe, developed by recently hired VMLY&R...