Ad tech companies once gained market share through optimization bake-offs, in agency conference rooms and on the beaches of Cannes....
Growth
At the end of the year, Netflix reached nearly 222 million global subscribers, adding 8.3 million customers across the world....
Two legacy titles that the venture equity firm Recurrent Ventures purchased from Bonnier Corp. in October 2020, Field & Stream...
2021 was brought to you by the letters M&A. After a pandemic-induced lull in deal activity in 2020, last year...
Even prior to the pandemic, which closed bars and canceled festivals, Pernod Ricard was starting to have doubts about event-based...
There is a Yiddish proverb: "Better an ounce of luck than a pound of gold." Well, the American advertising sector...
Future PLC wrapped up a strong year for its advertising business that was fueled largely by the growth of its...
Investors are all about in-game advertising startups. On Wednesday, Frameplay, a company that has an SDK for incorporating ads into...
Banner ads? More like background noise. Social display has become an attractive option for publishers trying to get around banner...
Digital advertising is on track to grow 31% in 2021, and will likely account for 64.4% of all advertising this...