Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance's difficult week. The post Influence,...
Half
Comscore's streaming TV report showcases how ad-supported and FAST platforms are thriving. Adweek Feed
Four executive hires—from the U.S. Chamber, Informa, Bloomberg, and Fortune—are joining to accelerate its global expansion. Adweek Feed
Anchor and TBWA\NZ have launched a new campaign that speaks directly to the one in three Kiwis who experience lactose...
Agencies added 100 new positions in June. Adweek Feed
AUCKLAND, Today: Kiwi small businesses are eyeing Budget 2025 with mixed feelings, hoping for real support but not fully convinced...
Top-ranking TikTok employees aren't the only staff members heading toward the exit as the popular app's potential U.S. ban draws...
In 2015, Instagram contributed only 7% to Meta's total U.S. revenue, according to Emarketer. Ten year's later, the app is...
BENlabs, formerly Branded Entertainment Network, has cut half its staff and pulled the plug on CEO Ricky Ray Butler and...
In February, a survey conducted by WhistleOut--a search engine that lets consumers compare mobile plans--revealed that half of Americans believe...