2016 was the year that header bidding crossed over and became a disruptive force in the ad industry. The wave...
header bidding
Two years ago, Media.net started helping publishers move their header bidding partners to a speedier server-to-server configuration, which has since...
Purch, which first implemented header bidding three years ago, has moved on. The portfolio of product review and tech sites...
Header bidding is one of the ad tech industry's big challenges to Google DoubleClick's monopoly. Facebook is making a big...