Is there a correlation between high attention scores, low emissions scores and business outcomes? Brands, including Mars and Nestle-owned Nespresso,...
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Health data and race are sensitive topics on their own. Put them together, and it’s easy to see why people...
Rather than allowing an ecosystem in which all media is interchangeable to remain the default, media owners must differentiate themselves...
Bob Evans Farms has been working with an AI tech startup since last year to help evaluate ad creative and...
With global video game revenue expected to hit $ 365 billion by the end of 2023, and users expected to...
AUCKLAND, Monday: Kingsland-based creative agency Quantum Jump has developed a new digital campaign for AA Travel Insurance to celebrate the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Unproduction Ad agencies are among the early...
AUCKLAND, Friday: The Comms Council has lent its support for the 24th Kyiv International Advertising Festival (KIAF), which has issued...
The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement...
What’s the last ad you remember? Most people would be hard-pressed to answer that question. Genero, a creative and content...