Attention has never been more expensive for brands to buy, growing by nine-fold over the past 20 years. Meanwhile, ads...
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The system prompt required by Apple’s AppTrackingTransparency framework doesn’t leave a ton of wiggle room. Apps have just a brief...
Source: A Complete Introduction to Terry Pratchett's Discword. “Data-Driven Thinking” is written by members of the media community and contains...
It’ll be hard to beat the drama that surrounded the release of iOS 14.5 on Monday. But the beat goes...
Blood pressures spiked at around 1 p.m. Eastern on Monday when Apple at long last released iOS 14.5 out of...
Apple's long-awaited privacy overhaul iOS 14.5 is here, and will drastically impact the $ 105 billion U.S. mobile-ad industry. The...
Kelly Abcarian spent 16 years at Nielsen, most recently heading up the measurement company’s advanced video advertising product. Now she...
Brands have a long history of distinguishing themselves by taking direct aim at their competitors. Sometimes the poke is subtle,...
With the muted bleat of a sad trombone, Facebook Analytics will soon be no more. This week, Facebook quietly informed...
Fatigue. Burnout. The muddied lines between work and home life. Employees are struggling to feel motivated while managers use trial...