As regulators work to determine how to measure climate impact and incentivize emissions reductions, marketers are faced with a complex...
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Creative and media agency McKinney has acquired August United, an influencer marketing agency previously owned by Audacious Studios. The move...
Editor's note: This is the first in a three-part series on what brands should do before entering Web3. The short...
Connected TV advertising is here to stay. However, there is a downside: ad money leaking away due to fraud. Gijsbert...
SSPs had traditionally been among the first in the ad tech ecosystem to build profitable businesses. But their future in...
Twitter allows users to manage the kinds of push notifications they receive from the social networking application. For instance, users...
For years, video completion rate (VCR) has been a top metric for digital marketers. But as a standalone measurement metric,...
Sponsored post bySean GalliganCROPublicaSPONSORED BY:With so much interest around the delayed deprecation of third-party cookies, it’s easy to forget that...
In the digital age, we’re often reminded about how far we’ve come from our prehistoric internet past. A similar shift...
Hugo LoriotPartner“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...