Sponsored post bySean GalliganCROPublicaSPONSORED BY:With so much interest around the delayed deprecation of third-party cookies, it’s easy to forget that the TV industry is building a scaled and addressable advertising ecosystem – without third-party cookies. Connected TV (CTV) will account for more than one-fifth of total programmatic video ad spending for the first time by… Continue reading »
The post CTV Is Immune To Cookie Deprecation – Here’s What That Means For Ad Targeting appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected