Two measurement rivals are taking things to court. What's happening On Wednesday, measurement giant Nielsen filed a suit in Delaware...
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When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like...
Disney+ is looking to introduce even more consumers and brands to the wonderful world of advertising in 2024. It's been...
Is Netflix's data dump leaving advertisers in the dumps? What's happening: Recently, Netflix released its first-ever What We Watched engagement...
There was a time--not so long ago, actually--when mentioning the artist Bad Bunny among a bunch of brand marketers would...
We’ve never had more choice at our fingertips when it comes to watching digital video. But while we spend hours...
Historically, there has been an argument that women's sports were not profitable, with a perceived lack of demand. Recent events...
In the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Adweek reporter Emmy Liederman are...
Most performance marketers’ experience with connected TV starts with sticker shock and ends with broken promises. It wasn’t supposed to...
MAGNA and Roku released a joint study to give buyers some advice about how to approach frequency capping in streaming...