CTV Isn’t Living Up To The Hype. Here’s How Retail Media Can Transform It

We’ve never had more choice at our fingertips when it comes to watching digital video. But while we spend hours binging popular shows, too often we also face low-quality, repetitive and poorly timed advertising. In theory, CTV offers many advantages as an advertising platform, such as authenticated, addressable audiences and programmatic delivery. But watching US-based […]

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