We’ve never had more choice at our fingertips when it comes to watching digital video. But while we spend hours binging popular shows, too often we also face low-quality, repetitive and poorly timed advertising. In theory, CTV offers many advantages as an advertising platform, such as authenticated, addressable audiences and programmatic delivery. But watching US-based […]
The post CTV Isn’t Living Up To The Hype. Here’s How Retail Media Can Transform It appeared first on AdExchanger.
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