May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adweek Podcast: Every Celebrity Is Selling Makeup— Here’s How Rare Beauty Has Stayed Relevant

In the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Adweek reporter Emmy Liederman are joined by Rare Beauty CMO Katie Welch at Brandweek’s Marketing Vanguard Lounge. The trio discusses what goes on in front of and behind the scenes to ensure consumers feel good in their products, whether it’s…
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