If you caught my LinkedIn post, you know I've got some serious beef with the current ad agency model. I...
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The 2024 NewFront's schedule is finally here. Though this year features new additions and companies such as Amazon and Peacock...
Starbucks is the latest brand to shelve the global chief marketer role. Instead, it has unveiled a new structure that...
The Securities and Exchange Commission (SEC), Wall Street's regulatory body, today approved rules requiring publicly traded companies to disclose greenhouse...
It’s no surprise that marketing is one of the first disciplines to embrace generative AI. In a recent State of...
Walmart has officially been shopping in the TV aisle, announcing today that it's buying Vizio for $ 2.3 billion. According...
Two measurement rivals are taking things to court. What's happening On Wednesday, measurement giant Nielsen filed a suit in Delaware...
When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like...
Disney+ is looking to introduce even more consumers and brands to the wonderful world of advertising in 2024. It's been...
Is Netflix's data dump leaving advertisers in the dumps? What's happening: Recently, Netflix released its first-ever What We Watched engagement...