As predicted, America's Hispanic and Latinx footprint continues to grow rapidly. Hispanics now represent more than 20% of the U.S....
Hispanic
The 2024 edition of Hispanic Heritage Month kicked off on Sept. 15 for a monthlong celebration of America's vibrant Hispanic...
Football is a team sport, and the NFL doesn't want to keep certain fans on the sidelines until there's a...
For a moment in time, agencies and brands upped their efforts to reach diverse audiences and spend on diverse-owned media....
Telemundo wants to score bigger ad budgets by proving it can target ads to a multicultural audience in ways that...
TelevisaUnivision used its upfront stage to remind agencies and advertisers that Hispanic audiences drive business results. It shared ways buyers...
The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream,...
The TelevisaUnivision offices are buzzing with excitement and that is because they are streaming the biggest American futbol football game...
As evp and chief client officer at TelevisaUnivision, Steven Wolfe Pereira knows a thing or two about how advertisers can...
Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments...