While the long-lasting impacts of the 2023 FIFA Women's World Cup are still unfolding, the rapid growth of Spanish-speaking audiences...
Hispanic
Marketers are eager to get the attention of fast-growing US Hispanic audiences. But measurement can get fuzzy fast. This measurement...
When the multicultural agency, Lerma, prompted the generative artificial intelligence tool Mid Journey to generate an image of a Hispanic...
Grace Heskey, a student at Miami Ad School who is based in the Dominican Republic, said advertising in her country...
One-fifth of the US population is Hispanic. But Spanish speakers are sorely underrepresented in measurement ratings, so media companies need...
In the past five years, the Hispanic community has seen a steep drop in how Latinos feel their values are...
The US Hispanic population is growing by leaps and bounds. But TV advertisers are still throwing darts at the wall...
In honor of Hispanic Heritage Month, Adweek is highlighting the Hispanic and Latinx members of our industry who are defying...
Ad tech companies are being reincarnated as streaming services. But over-the-top (OTT) technology is a very different animal from digital....
Streaming has a Hispanic underrepresentation problem. Hispanic Americans accounted for nearly 20% of the US population in the latest census...