Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will...
Holding
While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and...
Aside from inflation, unemployment and the upcoming election, marketers have yet another challenge on their hands in 2024: consumer anxiety....
Even as climate change becomes more devastatingly apparent--and Big Oil's role in it increasingly irrefutable--major polluters like Exxon, Shell, BP,...
Agency holding groups, including WPP's Ogilvy, IPG, Omnicom Group and Havas, are taking a more strategic approach to how they...
As upfront week presentations wrap, Adweek's postmortem chats with every ad sales chief continue. We've already spoken with NBCUniversal's Mark...
Brand marketers are still hesitant to lean into a mobile-first approach, particularly in programmatic. But with the mobile app economy...
In today's bonus episode of Yeah, That's Probably an Ad, Adweek sits down with agency experts to make sense of...
Holding companies are in many ways captive to their own legacies. It used to be that largeness itself was the...