AI Policies From Agency Holding Groups Help Win Clients and Score Major Partnerships

Agency holding groups, including WPP’s Ogilvy, IPG, Omnicom Group and Havas, are taking a more strategic approach to how they use generative artificial intelligence internally and with clients, a further indication of the industry getting to grips with the burgeoning tech. Over the last six months, more agencies have formed cross-department AI task forces to…
Adweek Feed