Principal-based buying – the practice of purchasing inventory in bulk at a discounted rate and reselling it to clients at...
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One aspect of the marketing industry that I love the most is its unwavering ability to constantly evolve and change...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Social Ladder These days, fraudsters seem to...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...