A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s...
Homework
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Grading Your Own Homework appeared first...
Principal-based buying – the practice of purchasing inventory in bulk at a discounted rate and reselling it to clients at...
One aspect of the marketing industry that I love the most is its unwavering ability to constantly evolve and change...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Social Ladder These days, fraudsters seem to...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...