Horizon Media is the first agency to use Nielsen Advanced Audience, a linear TV product designed to make measuring granular...
Horizon Media
Stop me if you’ve heard this one: A man walks into a bar after seeing a TV ad … but...
Horizon Media wants to be at the forefront as broadcast radio buying becomes more automated and data-driven.On Tuesday, Horizon said...
YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess...
Placed, the Snap-owned location data company, is giving away its analytics tool for free.Starting Thursday, brands and media planners can...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Media agency Horizon is giving its advanced TV platform Pivot a facelift.Horizon is building a custom planning tool using 4C...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.The world's largest independent media agency didn't have a dedicated programmatic...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
UK-based Digital Audio Exchange (DAX) has acquired AudioHQ, a US-based digital audio sales rep firm that works with media clients...