Horizon Media Uses Nielsen Advanced Audience, Closing In On Outcome-Based Linear TV Buying

Horizon Media is the first agency to use Nielsen Advanced Audience, a linear TV product designed to make measuring granular audience segments like “new parents” as easy as measuring age and gender with C3 and C7 ratings. Advanced Audience allows agencies to find viewers in narrower segments than age and demographic and do post-campaign measurement.Continue reading »

The post Horizon Media Uses Nielsen Advanced Audience, Closing In On Outcome-Based Linear TV Buying appeared first on AdExchanger.

Read more

Alphonso And PlaceIQ Partner Up To Layer Location Data Into TV Measurement

Stop me if you’ve heard this one: A man walks into a bar after seeing a TV ad … but there’s no way for the advertiser to prove it ever happened. On Tuesday, TV data company Alphonso inked a partnership with PlaceIQ to use the latter’s location data as a bridge between sitting on theContinue reading »

The post Alphonso And PlaceIQ Partner Up To Layer Location Data Into TV Measurement appeared first on AdExchanger.

Read more

Horizon To Use Programmatic Radio Platform Jelli For Upfronts

Horizon Media wants to be at the forefront as broadcast radio buying becomes more automated and data-driven. On Tuesday, Horizon said it would use programmatic radio platform Jelli for all of its radio upfront planning and buying – typically where advertisers spend at least half of their annual budgets. The media agency, one of theContinue reading »

The post Horizon To Use Programmatic Radio Platform Jelli For Upfronts appeared first on AdExchanger.

Read more

YouTube To Suspend Third-Party Ad Serving In The EU

YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally, according to a memo obtained by AdExchanger. Google advised advertisers who aren’t currently using its ad server DoubleClick Campaign Manager (DCM) to host video on YouTube to “retraffic theirContinue reading »

The post YouTube To Suspend Third-Party Ad Serving In The EU appeared first on AdExchanger.

Read more

Placed Opens Its Location Insights Tool To The Masses

AdExchanger |

Placed, the Snap-owned location data company, is giving away its analytics tool for free. Starting Thursday, brands and media planners can use a public version of its insights service to view foot traffic trends for around 2,000 businesses in the US. Placed pulls the aggregated data from its opt-in panel of around 166 million dailyContinue reading »

The post Placed Opens Its Location Insights Tool To The Masses appeared first on AdExchanger.

Read more

Point-Counterpoint: Why The Open Markets Will Continue To Thrive

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, senior vice president and managing director of HX at Horizon Media. This point-counterpoint between Adam and Emily Del Greco was written in response to the question: What is theContinue reading »

The post Point-Counterpoint: Why The Open Markets Will Continue To Thrive appeared first on AdExchanger.

Read more

Horizon Teams Up With 4C To Customize Cross-Platform TV Plans

AdExchanger |

Media agency Horizon is giving its advanced TV platform Pivot a facelift. Horizon is building a custom planning tool using 4C Insights, the social and TV data analytics platform designed to go beyond age and gender demographic targeting. Instead, 4C’s tool will integrate with Pivot to help Horizon marry behavioral, attitudinal and purchase data withContinue reading »

The post Horizon Teams Up With 4C To Customize Cross-Platform TV Plans appeared first on AdExchanger.

Read more

Podcast: Adam Heimlich On The Next Horizon

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The world’s largest independent media agency didn’t have a dedicated programmatic capability until 2013. Historically a big TV buyer, Horizon Media decided to build its own “desk” in a way that would distinguish it from holding companies: by focusing on transparent pricing of media andContinue reading »

The post Podcast: Adam Heimlich On The Next Horizon appeared first on AdExchanger.

Read more

How To Avoid Wasting Your Entire Digital Budget

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, senior vice president and managing director of HX at Horizon Media. Digital display advertising is effective. It works a lot like TV advertising, lifting awareness a little bit acrossContinue reading »

The post How To Avoid Wasting Your Entire Digital Budget appeared first on AdExchanger.

Read more

DAX Acquires AudioHQ, Adding US Presence For Programmatic Audio Platform

AdExchanger |

UK-based Digital Audio Exchange (DAX) has acquired AudioHQ, a US-based digital audio sales rep firm that works with media clients like Major League Baseball, SoundCloud, TuneIn and Slacker. Terms of the deal were not disclosed. DAX is a programmatic audio exchange owned by UK broadcast giant Global and consisting mostly of UK-based media supply. ByContinue reading »

The post DAX Acquires AudioHQ, Adding US Presence For Programmatic Audio Platform appeared first on AdExchanger.

Read more