YouTube To Suspend Third-Party Ad Serving In The EU

YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally, according to a memo obtained by AdExchanger. Google advised advertisers who aren’t currently using its ad server DoubleClick Campaign Manager (DCM) to host video on YouTube to “retraffic theirContinue reading »

The post YouTube To Suspend Third-Party Ad Serving In The EU appeared first on AdExchanger.

Read more

Placed Opens Its Location Insights Tool To The Masses

AdExchanger |

Placed, the Snap-owned location data company, is giving away its analytics tool for free. Starting Thursday, brands and media planners can use a public version of its insights service to view foot traffic trends for around 2,000 businesses in the US. Placed pulls the aggregated data from its opt-in panel of around 166 million dailyContinue reading »

The post Placed Opens Its Location Insights Tool To The Masses appeared first on AdExchanger.

Read more

Point-Counterpoint: Why The Open Markets Will Continue To Thrive

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, senior vice president and managing director of HX at Horizon Media. This point-counterpoint between Adam and Emily Del Greco was written in response to the question: What is theContinue reading »

The post Point-Counterpoint: Why The Open Markets Will Continue To Thrive appeared first on AdExchanger.

Read more

Horizon Teams Up With 4C To Customize Cross-Platform TV Plans

AdExchanger |

Media agency Horizon is giving its advanced TV platform Pivot a facelift. Horizon is building a custom planning tool using 4C Insights, the social and TV data analytics platform designed to go beyond age and gender demographic targeting. Instead, 4C’s tool will integrate with Pivot to help Horizon marry behavioral, attitudinal and purchase data withContinue reading »

The post Horizon Teams Up With 4C To Customize Cross-Platform TV Plans appeared first on AdExchanger.

Read more

Podcast: Adam Heimlich On The Next Horizon

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The world’s largest independent media agency didn’t have a dedicated programmatic capability until 2013. Historically a big TV buyer, Horizon Media decided to build its own “desk” in a way that would distinguish it from holding companies: by focusing on transparent pricing of media andContinue reading »

The post Podcast: Adam Heimlich On The Next Horizon appeared first on AdExchanger.

Read more

How To Avoid Wasting Your Entire Digital Budget

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, senior vice president and managing director of HX at Horizon Media. Digital display advertising is effective. It works a lot like TV advertising, lifting awareness a little bit acrossContinue reading »

The post How To Avoid Wasting Your Entire Digital Budget appeared first on AdExchanger.

Read more

DAX Acquires AudioHQ, Adding US Presence For Programmatic Audio Platform

AdExchanger |

UK-based Digital Audio Exchange (DAX) has acquired AudioHQ, a US-based digital audio sales rep firm that works with media clients like Major League Baseball, SoundCloud, TuneIn and Slacker. Terms of the deal were not disclosed. DAX is a programmatic audio exchange owned by UK broadcast giant Global and consisting mostly of UK-based media supply. ByContinue reading »

The post DAX Acquires AudioHQ, Adding US Presence For Programmatic Audio Platform appeared first on AdExchanger.

Read more

Six Agency Holding Groups To Use OpenSlate To Audit Brand Safety On YouTube

AdExchanger |

Advertisers want measurement that assesses video brand safety. And the latest beneficiary of that need is OpenSlate, a video analytics company that can determine if ads were placed alongside appropriate video content on YouTube. The YouTube measurement partner said Thursday it’s bringing a new brand safety auditing tool for YouTube to market, partnering with independentContinue reading »

The post Six Agency Holding Groups To Use OpenSlate To Audit Brand Safety On YouTube appeared first on AdExchanger.

Read more

Why The 2017 TV Upfronts Could Be A Buyer’s Market

AdExchanger |

Maureen Bosetti, the chief investment officer for IPG Mediabrands’ Initiative, will discuss dynamics for this year’s upfronts alongside other TV power players at Industry Preview on Jan. 18 in New York City. The 2016 TV upfronts ended with networks posting double-digit CPM increases, but will that momentum carry into 2017? Two key factors could help buyers wieldContinue reading »

The post Why The 2017 TV Upfronts Could Be A Buyer’s Market appeared first on AdExchanger.

Read more