As more people increasingly listen to podcasts, the advertiser dollars are following. As a result, podcasting is poised to become...
IAB
Digital ads in the United States accounted for more than $107 billion last year, the first year digital advertising eclipsed...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DTC Playbook, Written A values-driven brand with the best...
Since GDPR came into effect last year, Google has been at the center of two connected issues around resolving identity...
Attention: Attorney General, State of CaliforniaRe: California Consumer Privacy Act You’re killing us here. Thanks,The advertising industry The California Consumer...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
If there’s one takeaway from the IAB’s fourth annual Podcast Upfront in New York City on Thursday, it’s that richer...
The advertising technology ecosystem has been waiting for Google to implement the IAB Europe Transparency and Consent Framework (TCF), a...
When GDPR took effect in May, Google told publishers and ad tech vendors it expected to implement the IAB Europe...
Google soon expects to join the IAB Europe’s Transparency and Consent Framework, which transmits consent across the ad tech ecosystem...