Podcasting To Become A Billion-Dollar Ad Business By 2021: IAB-PwC

As more people increasingly listen to podcasts, the advertiser dollars are following. As a result, podcasting is poised to become a billion-dollar advertising business in the United States within the next three years. Advertising revenue earned by podcast creators grew an estimated 53% in 2018 to $479 million, according to the Interactive Advertising Bureau andContinue reading »

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Digital Advertising Eclipses $100 Billion For First Time, Per IAB Report

Digital ads in the United States accounted for more than $107 billion last year, the first year digital advertising eclipsed $100 billion after totaling $88 billion in 2017, according to the IAB’s annual Internet Advertising Revenue Report. The report, which is conducted by PwC, uses Comscore media metrics to measure audience totals and time spentContinue reading »

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IAB Offers DTC Playbook; AT&T Consolidates Ad Spend On AppNexus

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DTC Playbook, Written A values-driven brand with the best X in its category launches on Facebook, quickly gains customers and uses data to improve its products and its marketing process. Ever feel like direct-to-consumer brands are all following the same unwritten set of rules?Continue reading »

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Google’s GDPR Policy Delays Throw Digital Media Into Disarray

Since GDPR came into effect last year, Google has been at the center of two connected issues around resolving identity in digital marketing. First, it planned to remove the DoubleClick ID (now the Google ID) from its log files, preventing ad tech and analytics companies from using the ID to track campaigns across the web.Continue reading »

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Ad Trade Orgs Appeal To California AG: Clarify Your Privacy Law, Please

Attention: Attorney General, State of California Re: California Consumer Privacy Act You’re killing us here. Thanks, The advertising industry The California Consumer Privacy Act (CCPA) is set to take effect in 2020 and the advertising community is desperate for some clarification. On Tuesday, a coalition of ad trade orgs sent a joint letter to theContinue reading »

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AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Orchid Richardson, vice president and managing director of the Data Center of Excellence at the Interactive Advertising Bureau (IAB).  Lexus recently released the first ad written by AI – andContinue reading »

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Podcast Upfront 2018: Networks Get Numbers To Back Up Their Shows

  If there’s one takeaway from the IAB’s fourth annual Podcast Upfront in New York City on Thursday, it’s that richer measurement has made podcast advertising more enticing to ad buyers. This year, Apple and Spotify began sharing more granular analytics with publishers, and the IAB released the 2.0 spec of its podcast measurement technical guidelines. “This willContinue reading »

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Why Google And The IAB Europe Haven’t Been Able To Resolve Online Consent

The advertising technology ecosystem has been waiting for Google to implement the IAB Europe Transparency and Consent Framework (TCF), a protocol for collecting consent and conveying it to intermediaries for data-driven advertising. Google and IAB Europe have been negotiating for almost three months about how to reconcile their technology and interpretations of consent for GDPR,Continue reading »

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Google Misses Self-Imposed Deadline To Implement IAB Consent Framework

When GDPR took effect in May, Google told publishers and ad tech vendors it expected to implement the IAB Europe Transparency and Consent Framework (TCF) by August. But Google’s consent management solution, Funding Choices, is still not an IAB-registered consent management platform (CMP) and isn’t interoperable with many IAB members. And no new timeline hasContinue reading »

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Google Plans To Join The IAB Europe GDPR Framework, But The Devil Is In The Details

Google soon expects to join the IAB Europe’s Transparency and Consent Framework, which transmits consent across the ad tech ecosystem to serve data-driven ads under GDPR. Google said it will join once it has resolved technical and policy details so parts of its ad tech can operate with the framework. “We absolutely want to beContinue reading »

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