OTT Audiences Are There – So Why Aren’t Advertisers Buying?

AdExchanger |

OTT audiences are prevalent and engaged. But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium long-form show on an internet connection and you’ll see the same irrelevant message played so frequently it’ll haunt your dreams. What gives? The main issue is buyer confusion about how to transact on OTTContinue reading »

The post OTT Audiences Are There – So Why Aren’t Advertisers Buying? appeared first on AdExchanger.

Read more

Unilever CMO Keith Weed Demands Ad Platforms Make “A Positive Contribution To Society”

AdExchanger |

In an early draft of his prepared remarks at the IAB Annual Leadership Meeting on Monday, Unilever CMO Keith Weed threatened to stop advertising on digital platforms that “do not make a positive contribution to society.” But when he actually took the stage in Palm Desert, Calif., a few hours later, Weed struck a softerContinue reading »

The post Unilever CMO Keith Weed Demands Ad Platforms Make “A Positive Contribution To Society” appeared first on AdExchanger.

Read more

IAB: Digital Ad Industry Continues Surge, Fueled By Mobile

AdExchanger |

Digital ad revenue continues to rise at the expense of traditional media. In the first half of 2017, digital advertising revenue grew 23% to $40 billion, according to the Interactive Advertising Bureau and PricewaterhouseCooper’s Internet Advertising Revenue report, released Wednesday. Read it. Digital’s growth represents a 22.6% increase from last year, and it’s the largestContinue reading »

The post IAB: Digital Ad Industry Continues Surge, Fueled By Mobile appeared first on AdExchanger.

Read more

Will Ads.cert Be The IAB’s Next Big Inventory Clean-Up Play?

AdExchanger |

Both the adoption of Ads.txt and commercialization of blockchain solutions have the IAB optimistic about the prospects for Ads.cert, a follow-up to Ads.txt that uses cryptographic security measures to authenticate inventory. While Ads.txt helps authorize inventory sources, it doesn’t solve the authentication problem, said Neal Richter, CTO of Rakuten Marketing and co-chair of the IAB’sContinue reading »

The post Will Ads.cert Be The IAB’s Next Big Inventory Clean-Up Play? appeared first on AdExchanger.

Read more

VPAID Is Out, And The IAB Tech Lab Says It Has Its Replacement

AdExchanger |

The video player ad-serving interface definition (VPAID) standard, which was supposed to improve the delivery of digital video ads but struggled to hit its stride, will be sunsetted. The Interactive Advertising Bureau (IAB) Tech Lab revealed Thursday (read the blog post) that the unpopular nine-year-old video ad spec will be retired and replaced with twoContinue reading »

The post VPAID Is Out, And The IAB Tech Lab Says It Has Its Replacement appeared first on AdExchanger.

Read more

Ad Trade Groups Sound The Alarm As Apple Closes The First-Party Cookie Jar

AdExchanger |

Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block some first-party cookies. Apple’s Safari browser started blocking third-party cookies by default earlier this summer with the release of its Intelligent Tracking Prevention, a machine learning-based feature that discourages cross-site user tracking. But an extensionContinue reading »

The post Ad Trade Groups Sound The Alarm As Apple Closes The First-Party Cookie Jar appeared first on AdExchanger.

Read more

Apple Analytics Will Bring Better Measurement To Podcasts, But Not Programmatic

AdExchanger |

The podcast industry is about to take a bite out of a formerly forbidden fruit when Apple shares its podcast listener data with publishers this fall, and it’s sure to be a hot topic at the IAB’s annual podcast upfront in New York City on Thursday. In June, Apple said it would share aggregated onlineContinue reading »

The post Apple Analytics Will Bring Better Measurement To Podcasts, But Not Programmatic appeared first on AdExchanger.

Read more

Podcasting Inches Toward Better Measurement With New IAB Guidelines

AdExchanger |

Podcast advertising is getting a bit more measurable. The IAB Tech Lab updated its Podcast Measurement Guidelines on Wednesday to include definitions and best practices for measuring audience reach and downloads. The original guidelines, released in September, focused on defining ad delivery and how to count it consistently. “But podcast measurement is for more thanContinue reading »

The post Podcasting Inches Toward Better Measurement With New IAB Guidelines appeared first on AdExchanger.

Read more

Ad Industry Petitions FCC To Jettison Its Privacy Rules

AdExchanger |

Advertising trade groups are seizing the political moment in a bid to dismantle the Federal Communications Commission’s recently passed broadband consumer privacy laws. With the commission on the cusp of a Republican majority – Chairman Tom Wheeler has said he’ll step down on inauguration day – the writing could be on the wall for the FCC’sContinue reading »

The post Ad Industry Petitions FCC To Jettison Its Privacy Rules appeared first on AdExchanger.

Read more

Industry Trade Groups Want To Measure Ads Based On When Rendering Starts

AdExchanger |

When should an ad count? Traditionally, the IAB and Media Ratings Council (MRC) has recommended measuring desktop or mobile ads based on served impressions. So that means the ad only counted after the ad server responded. But now, the IAB and MRC, in conjunction with the Mobile Marketing Association (MMA), want to change these standards,Continue reading »

The post Industry Trade Groups Want To Measure Ads Based On When Rendering Starts appeared first on AdExchanger.

Read more