The Trade Desk and Google are locking horns on pending industry specifications designed to bring transparency to programmatic buying.Why? The...
IAB Tech Lab
The IAB Tech Lab on Thursday released a new standardization system for third-party audience data and an auditing and credentialing...
The IAB Europe and the IAB Tech Lab on Thursday released a second version of the Transparency and Consent Framework...
On Tuesday, the IAB Tech Lab explained how it would start phasing out the decade-old Video Player Ad-Serving Interface (VPAID)...
First there was Ads.txt, then there was App-ads.txt. Now there are Sellers.json and OpenRTB SupplyChain Object Specifications.The two new specs,...
The IAB said Tuesday it has launched a compliance program for publishers and platforms that adhere to its podcast measurement...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Adapting Accenture Interactive will acquire Adaptly, an ad tech and...
After a protracted, year-long alpha period, the IAB Tech Lab has released the specs in beta for the app version...
The revised OpenRTB 3.0 spec released Tuesday makes major changes to the programmatic standard to stamp out bad ads and...
Ads.txt is headed to the app ecosystem. What form will it take? That’s still shaking out.The IAB Tech Lab released...