More brands are bringing the strategic functions of programmatic buying in-house, relegating their agencies to specialized roles.Sixty-five percent of brands...
IAB
Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Ad Revenue AcceleratesRevenue in Amazon’s “Other” category grew...
IAB Europe and the IAB Tech Lab released on Wednesday a commercial version of the Transparency and Consent Framework, a...
The IAB Tech Lab, the research and development arm affiliated with the trade group, has acquired the nonprofit online identity...
The IAB Europe GDPR working group has released for public comment its framework for transmitting user consent data up the...
OTT audiences are prevalent and engaged.But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium...
In an early draft of his prepared remarks at the IAB Annual Leadership Meeting on Monday, Unilever CMO Keith Weed...
Digital ad revenue continues to rise at the expense of traditional media.In the first half of 2017, digital advertising revenue...
Both the adoption of Ads.txt and commercialization of blockchain solutions have the IAB optimistic about the prospects for Ads.cert, a...