The video player ad-serving interface definition (VPAID) standard, which was supposed to improve the delivery of digital video ads but...
IAB
Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block...
The podcast industry is about to take a bite out of a formerly forbidden fruit when Apple shares its podcast...
Podcast advertising is getting a bit more measurable.The IAB Tech Lab updated its Podcast Measurement Guidelines on Wednesday to include...
Advertising trade groups are seizing the political moment in a bid to dismantle the Federal Communications Commission's recently passed broadband...
When should an ad count? Traditionally, the IAB and Media Ratings Council (MRC) has recommended measuring desktop or mobile ads...