Data from Mattress Firm's podcast campaign with iHeartMedia, which ran in 2022, shows that the medium is driving sales. The...
iHeartMedia
iHeartMedia is betting big on its B2B Podcast Network as a way to reach a coveted and hard-to-reach audience: marketers....
A podcast interview withGayle TrobermanCMOProgrammatic is a priority for iHeartMedia. Makes sense – iHeart has been on an ad tech acquisition...
IHeartMedia’s acquisition on Wednesday of audio streaming and podcast tech provider Triton Digital for $ 230 million is only the...
The E.W. Scripps Company is selling Triton Digital to iHeartRadio for $ 230 million, the companies announced today. The deal...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iHeartProgrammatic IHeartMedia will acquire Voxnest, an audio tech company that provides...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Audio remained an exciting area for programmatic advertisers in 2018 as the medium moved further toward automation.The podcast industry began...
Radio giant iHeartMedia said Monday it will acquire programmatic radio platform Jelli. Terms of the deal were not disclosed.iHeartMedia has...
The podcast industry is growing, and audio giants want a piece of it.Twenty-six percent of Americans listen to podcasts every...