March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

IHeartMedia On Its Acquisition Of Triton And Why It’s All In On Programmatic

IHeartMedia’s acquisition on Wednesday of audio streaming and podcast tech provider Triton Digital for $ 230 million is only the most recent example of its big bet on podcasting. In less than two and a half years, iHeart has built its ad stack with the purchase of analytics and programmatic advertising provider Voxnest, programmatic radio platformContinue reading »

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