In oOh!media’s 2023 NZ Benchmark Survey, a significant shift was noticed in the priorities of advertising agencies regarding Out of...
Impact
Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that...
Australian celebrity fitness programme 28 By Sam Wood has appointed Auckland public relations agency Impact PR to spearhead its multi-channel...
Kantar’s first Ad Impact Award of the year goes to Wonky Box. The ad introduces us to the brand and...
The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to...
Fresh off its groundbreaking 2024 Super Bowl ad, which captivated millions with its innovative approach, Kory Marchisotto, CMO of e.l.f....
Claiming PepsiCo was everywhere during Super Bowl 58 would wildly understate matters. The company went to the Super Bowl host...
2023 has been a vibrant and bustling year for New Zealand’s Ad world. Despite some tough economic headwinds, the country...
OpenAI's latest AI-powered disruptor, the text-to-image tool Sora, is prompting shifts in business models and agency pricing structures, five sources...
Smokey Bear has educated generations of Americans about how to prevent wildfires since the U.S. Department of Agriculture Forest Service...