Island Gelato partners with Impact PR for expansion

AUCKLAND, Today: Island Gelato Co has partnered with Impact PR for a strategic multi-channel expansion, starting by launching select flavours in Farro supermarkets. Originating from a Waiheke Island kiosk, the company now operates five retail stores and a wholesale arm.

Ana Schwarz, co-founder, highlights the strategy: “The strategic move into premium supermarkets and hospitality channels is the first stage in the company’s five-year expansion programme designed to see their high-value range exported into key offshore markets.”

“The strategic move into premium supermarkets and hospitality channels is the first stage in the company’s five-year expansion programme designed to see their high-value range exported into key offshore markets.”

She also comments on the growing demand for artisanal gelato: “While the gelato category is growing rapidly, we recognise there is still a significant portion of the market that is not yet aware of the unique flavour attributes of gelato.”

The company aims to increase production of upcycled gelato and expand into new markets. Schwarz notes, “Gelato, which means ice cream in Italian, uses milk and no additional cream in its production, giving you a lower fat percentage in gelato than ice cream.”

Fleur Revell-Devlin, managing director of Impact PR, discusses the impact of their strategies: “This campaign involved earned news coverage and an organic influencer outreach programme which also contributed to 147% growth in Island Gelato’s takeaway containers and handcrafted cake products.”