Since Omnicom announced its intent to acquire Interpublic Group (IPG) in December of last year, industry onlookers have speculated what...
Important
Google's penalties were pretty lenient; brand crossovers may have gone too far; and why so many ad tech leaders are...
AUCKLAND, Today: NZ Police have teamed up with EightyOne to help recruit 500 new officers — and they’re not exactly...
It would be an understatement to say that the TV industry has changed a lot in the past year. From...
Vistar Media’s latest trends analysis for 2024 has shown that June played an important role in shaping annual advertising strategies...
Rainbow-themed marketing schemes were muted during Pride Month this year, continuing an unfortunate trend of brands moving away from marketing...
If an NBA superstar has Cheetle all over his Cheetos-eating right hand, he might whiff a few lefty high-fives. But,...
With macroeconomic conditions affecting advertising and Hollywood strikes affecting content, 2023 was a year of lessons for the TV and...
Oracle is instantly recognizable by its bold red logo. Salesforce has Astro Nomical, its "warm and welcoming" mascot. Intel has...
The ad industry tends to get lost in its own weeds. (Endless consternation about the end of third-party cookies, anyone?)...