No advertiser intends to create something subpar, so why are so many consumers disappointed by online ads? Andrew Burke, Managing...
Important
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Let's be real: we're all ready to leave 2020 behind. And yet, making predictions for 2021 feels like tempting fate...
Terms like campaign planning, optimization and reconciliation weren't in vogue back in the Mad Men days of advertising. But today,...
DTC fashion brand Everlane rose to fame for its "radical transparency" tagline and promise to share details about its manufacturing...