December 4, 2020

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Agencies Are Adapting as Data Becomes More Important for Brands

Terms like campaign planning, optimization and reconciliation weren’t in vogue back in the Mad Men days of advertising. But today, skills in these areas are what set media agencies apart. Fragmented consumption of media is driving the need for agencies to be smarter with how they manage campaigns, from adjusting strategies on the fly down…
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