As the next wave of attention metrics evolves, brands like Domino's and Expedia Group are going beyond simply measuring attention...
Improve
Generative artificial intelligence may have captured the attention of the media industry because of its potential to reshape the landscapes...
Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its...
In truth, it doesn’t matter when – or if – third-party cookies go away for good. Despite the industry’s collective...
It's possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue....
Programmatic advertising can be notoriously complex. But in the streaming category in particular, there is ample opportunity to improve transparency,...
Sponsored post byMary BusheeContent WriterTipaltiSPONSORED BY:Ad tech and media companies know the importance of differentiating themselves in a highly competitive...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Kat Gordon founded the 3% Conference in 2012 to raise the profile of women in the advertising industry. The longtime...