InMobi Acquires AerServ For $90 Million To Get A Leg Up On In-App Header Bidding

AdExchanger |

Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to build a header bidding solution for apps. The deal, announced Wednesday, will bring together their respective programmatic exchanges to create “fair auction dynamics for in the in-app space,” said Abhay Singhal, InMobi’s CRO and co-founder.Continue reading »

The post InMobi Acquires AerServ For $90 Million To Get A Leg Up On In-App Header Bidding appeared first on AdExchanger.

Read more

IAB Tech Lab’s Open-Source SDK For In-App Viewability Is Almost Ready For Prime Time

AdExchanger |

Publishers are on the cusp of only needing one software development kit (SDK) to measure in-app viewability. On Wednesday, the IAB Tech Lab kicked off a limited beta to test an open-measurement SDK that would enable publishers to work with multiple viewability vendors without requiring multiple SDK integrations. The test will run for roughly twoContinue reading »

The post IAB Tech Lab’s Open-Source SDK For In-App Viewability Is Almost Ready For Prime Time appeared first on AdExchanger.

Read more

Kochava Looks To Spin Its App-Based Measurement Network Into Targeting Gold

AdExchanger |

Kochava has spent the past year building up the Collective, its audience data co-op for in-app advertising. Last week, it picked up its first DSP partner – The Trade Desk – to carry the data. Kochava’s Collective works by gathering data from three sources: aggregated third-party providers, ad networks that pool audience behavior insights andContinue reading »

The post Kochava Looks To Spin Its App-Based Measurement Network Into Targeting Gold appeared first on AdExchanger.

Read more