Travel is a personal experience, and travel marketing should be too, according to Sheila Schottland, senior director of brand marketing...
in-housing
Allison Lowrie is at home with data-driven marketing tactics.As CMO of ANGI Homeservices, the IAC-owned parent of Angie’s List, HomeAdvisor...
Former AppLift CEO Tim Koschella is launching a company called Kayzen to help app marketers bring their programmatic ad buying...
While industry executives were ogling Alexa-enabled gadgets and 8K roll-up TVs at CES on Tuesday, Martin Sorrell took the stage...
The in-housing trend prompted Gartner’s first-ever Magic Quadrant report for ad tech, which was released late last week.Even if not...
Loyalty has never been a problem for Harry & David, an 84-year-old company that sells and delivers premium foods and...
More brands are bringing the strategic functions of programmatic buying in-house, relegating their agencies to specialized roles.Sixty-five percent of brands...
Brands like Uber, Ubisoft and Bayer have evolved their programmatic in-housing tactics in recent years – and all three outlined those...
Monster.com’s new CMO, Jonathan Beamer, has a monster job ahead of him. Since its heyday in the late ’90s and...
Oscar Garza, EVP of media activation at Essence, will speak at AdExchanger’s upcoming Programmatic IO conference on April 10-11 at the Marriott...