Throughout history, emerging trends in mass media have shaped election outcomes. The rise of TV in 1960 influenced perceptions of...
Influence
Saturday Night Live. The VMAs. The Super Bowl. These staples in American culture have been around for decades, but we...
A few months ago, while I fought for mere seconds of attention in social feeds at work, I also ended...
Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes...
In today's interconnected world, social media platforms are the new town squares where creators and influencers hold court. And even...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Peacock Comcast is zeroing in on...
In a world where communication and marketing play an increasingly vital role in shaping society’s perceptions, the power of information...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AdExchanger team is celebrating our independence with...
AUCKLAND, Tuesday: Socialites Group have announced that Auckland-based talent agency People of Influence will join their “family of businesses”. Established...
Auckland based talent agency People of Influence is joining the Socialites Group family. Established by 818 founder Chris Henry in...