Earlier this month, GroupM New Zealand brought advertisers and creatives together to explore what the future of influencer marketing looks...
Influencer
Brendan Gahan wanted to work in advertising when he was a kid. The co-founder and CEO of LinkedIn influencer marketing...
If you’ve shied away from incorporating social media and influencers into your marketing strategy, now is the time to rethink...
Publicis Groupe has entered into an agreement to acquire Influential, a top influencer and creator marketing company and platform. The...
As influencer marketing has grown into a multibillion-dollar business, influencer trips have evolved into bigger and more lavish affairs, with...
The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical...
B2B advertising is boring. That's what nearly half of business buyers told PR Web in a 2018 survey. And it...
Influencer marketing spending is poised to reach $ 7B in 2024, nearly tripling since 2019. Brands trying to cut through...
When people ask Sara Wilson about her former position at Facebook (now Meta), which began in 2013, she includes a...
In an ever-evolving social media age, it can feel as if there's always a new celebrity or influencer scandal that...