Move over, Coca-Cola and Pepsi--the next soft drink duo duking it out to win market share are prebiotic soda makers...
Influencer
A flurry of recent deals and investments show how technology firms that specialize in performance advertising are leading the next...
This post was created in partnership with Linqia One influencer agency based out of San Francisco, Linqia, has built a...
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued...
Earlier this month, GroupM New Zealand brought advertisers and creatives together to explore what the future of influencer marketing looks...
Brendan Gahan wanted to work in advertising when he was a kid. The co-founder and CEO of LinkedIn influencer marketing...
If you’ve shied away from incorporating social media and influencers into your marketing strategy, now is the time to rethink...
Publicis Groupe has entered into an agreement to acquire Influential, a top influencer and creator marketing company and platform. The...
As influencer marketing has grown into a multibillion-dollar business, influencer trips have evolved into bigger and more lavish affairs, with...
The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical...