It’s an influencer world; we’re just living (and advertising) in it. Content creators have become a powerful force in the...
Influencer
Kerrygold’s recent brand trip proves brand trips are still a way to generate positive buzz. Adweek Feed
The network is planning an experiment at the festival following an influencer marketing shopping spree Adweek Feed
At a time when culture moves quickly and content is ubiquitous, Danone is redefining the marketing playbook along with Linqia,...
AUCKLAND, Today: L’Oréal has named WPP Beauty Tech Labs as its new influencer and advocacy agency for Australia and New...
Move over, Coca-Cola and Pepsi--the next soft drink duo duking it out to win market share are prebiotic soda makers...
A flurry of recent deals and investments show how technology firms that specialize in performance advertising are leading the next...
This post was created in partnership with Linqia One influencer agency based out of San Francisco, Linqia, has built a...
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued...
Earlier this month, GroupM New Zealand brought advertisers and creatives together to explore what the future of influencer marketing looks...