Contrary to popular belief, video did not kill the radio star. It made them a YouTube influencer. Advertisers use influencer...
influencer marketing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.A+ Marketing Universities are taking a play out of the...
Unilever CMO Keith Weed gave influencer marketing a black eye at Cannes this year with a call for brand marketers...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weed Whacks Influencers Influencer marketing has a fraud problem,...
Influencer marketing often gets lumped in with vapid Kardashian nonsense, PewDiePie antics and top-of-the-funnel fluff. But there’s no reason sponsored...
Women’s fashion brand Johnny Was wanted to do influencer marketing, but paying an Instagram star or blogger to wear its...