The influencer marketing space has radically changed over the past two years. Before 2020, influencers represented a small share of...
Influencer
As advances in computer graphics and natural language AI have made it easier to create realistic-seeming virtual humans, some companies...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News It Or Lose It Influencer journalism is a...
When Shubha Vedula--who is better known as @tiktokbrownchick and for her spot-on Shakira impression--got an email from an influencer marketing...
The outbreak of the pandemic in 2020 rippled across the globe as all communal spaces were shuttered in response to...
By the end of his Aug. 30 evening shift at a Target in Chicago, Jaden Hamilton had successfully positioned himself...
British influencer marketing agency SeenConnects is expanding its services into the U.S, having begun working with clients such as Lululemon...
While influencer marketing has become an expected component of robust marketing campaigns--especially in beauty and apparel--there's little consensus on how...
How did brands like Fashion Nova build empires on social media? By putting influencers at the center of their digital...
There's a seismic shift in how audiences consume content, and it's becoming clear that influencers are driving that shift. Ryan...