In a world where companies can partner with agencies to forge influencer relationships, does it make sense to reach out...
influencers
Social media engagement increased during the pandemic by 61%, and American adults spent about seven more minutes per day on...
Over the past decade, influencer marketing has burgeoned into a major force, elevating people across the globe to tastemaker for...
Instagram's move last month to extend the maximum length of its Reels short-form video feature from 15 seconds to 30...
WELLINGTON, Wednesday: The Advertising Standards Authority has today released their Influencers AdHelp Information – making it clear that ads are...
Virtual influencers have IRL earning potential. Brud, the new studio behind virtual star Lil Miquela, was recently valued at $...
Tui is calling out the vein world of social media with the campaign and launch of its new RTD Tui...
TikTok isn’t developed enough yet to be a fully-fledged contender for ad dollars, but it’s growing like #area51, and advertisers...
Branded content is a priority for Instagram in 2019 – but measurement is seriously lacking. “That’s one of the things I...
Unilever CMO Keith Weed gave influencer marketing a black eye at Cannes this year with a call for brand marketers...