March 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Uber and Postmates’ Ben Trinh on Building Real Relationships With Influencers

In a world where companies can partner with agencies to forge influencer relationships, does it make sense to reach out via personal DMs, company DMs and make twice-monthly trips to LA? For Uber and Postmates’ global head of entertainment and cultural marketing Ben Trinh, it was not only sensible, but it led to better results…
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