Volvo is shaking up its media agency roster for the first time in 25 years. IPG Mediabrands' Initiative has won...
Initiative
AUCKLAND, Today: The Alternative Commentary Collective (The ACC) has teamed up with Rebel Sport and Silver Fern Sport to bring...
AUCKLAND, Wednesday: Southern Cross Pet Insurance (SCPI) progresses its Paws Off! project with Mind Control, launched in mid-April. This initiative...
AUCKLAND, Yesterday: As their partner agency, Bastion Shine has collaborated with Spark on a new programme aimed at advancing Aotearoa...
The Ad Council has a very recent history of making a big impact. In 2020, its Covid-19 vaccination education campaign...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Initiative Meet yet another TV ad standards...
Media agency Initiative has been appointed as media partner to ASB and will expand its global footprint by launching in New...
When Initiative U.S. CEO Stacy DeRiso joined the IPG media agency in 2021, it was an "interesting time" to assume...
Today marks the official launch of Ad Net Zero in Aotearoa New Zealand, an initiative inviting advertisers, media owners, production...
AUCKLAND, Today: Advertisers, media owners, production and advertising agencies commit to collaborative climate action, in tandem with the Comms Council....