"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Innovid
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot...
Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across...
The interactive video ad server Innovid has acquired Taykey, a company that uses machine learning to extract contextual information about...
For large CPG brands like Conagra that typically generate the most awareness through mass reach, hyperpersonalized video creative hasn’t always...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Although the Video Player Ad-Serving Interface (VPAID) was meant to create better measurement in online video, it’s not that compatible...
Video ad platform Innovid will integrate with marketing clouds from IBM, Adobe and Oracle, the companies said Tuesday, allowing video...