Insider Inc. will combine with eMarketer next year, with the goal of creating a large, fast-growing research and data firm...
Insider Inc.
The first slur against programmatic, dating to about 2008, was that RTB stood for “race to the bottom.” In the...
By Sarah Sluis, Ryan Joe, Allison Schiff, Alison Weissbrot and Rae PaolettaProgrammatic is expanding, becoming a glossier way to transact...