Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Reel Good Try Instagram launched its TikTok competitor,...
About two weeks ago, when this podcast was recorded with Jim Squires, VP of business and media at Instagram, Facebook’s...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Global Transparency Facebook started rolling out transparency tools for...
Serious runners wear Saucony, the Boston-based footwear brand. But there are also many runners who don’t define themselves as hardcore.Rather,...
Instagram has a lot going for it right now: 3 million active advertisers, an opportunity to capitalize on commerce, impression...
Shopify powers digital marketing for many of the savviest direct-to-consumer (DTC) brands.In addition to its foundational ecommerce services, Shopify provides...
Story updated to include a comment from Snap.Snapchat is on track to lose US users for the first time this...
Although Facebook, Instagram, YouTube and Twitter are getting more expensive, they remain the go-to places for brand-building campaigns. That’s the...
Branded content is a priority for Instagram in 2019 – but measurement is seriously lacking. “That’s one of the things I...