Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma...
‘Intent’
A few months ago, while I fought for mere seconds of attention in social feeds at work, I also ended...
MediaWorks recently revealed the effectiveness of brand impact of their Kellog’s Special K campaign on bus advertising. The campaign ran...
The intent media model has come to dominate the digital media world, and Future plc is one of its most...
On April 9, there is a boycott of Twitter. According to Amnesty International, every 30 seconds, a woman is abused...