It’s a jampacked episode of The Big Story this week, as the ad industry trades haymaker punches with its major...
Into
Most data clean rooms pitch themselves as being interoperable – except for the biggest ones. And this leads to confusion. Whereas...
In June 2021, the All In Action Plan set out its first three areas of focus to help the U.K....
Whereas brands and DSPs are whittling down the number of supply paths they use to purchase ad inventory, publishers are...
A Stuff NowNext survey gave the first insight into who readers might prefer to lead the Labour party following Jacinda...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Listening Ears Hear that? It’s the sound of TikTok...
With 100 million customers and a homegrown CDP, Intuit is a data-driven brand, says Intuit CMO Lara Balazs. But beyond...
Since its U.K. relaunch in mid-2021, Wendy's has opened 25 restaurants in the market, with sites in London, Sheffield and...
Corona Extra is bringing its 30-year-old holiday ad to life in the form of a virtual Christmas tree lot using...
December is prime holiday shopping season for consumers around the globe, and the year's final month is also prime monetization...