For most, a brand’s name is its strength. For car brand SEAT (pronounced say-at) it was a weakness. This was...
Into
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ripe For Change Earlier this year, as part of...
Jackie GuariniCMOJackie Guarini has a lot of experience marketing in regulated industries. She spent more than four years as a...
In June 1929, a correspondent for The Motor magazine tucked away his notebook and hurried back across the English Channel...
"Shrinkflation," or the perception that the size or quantify of offerings has decreased while the price remains the same or...
Mountain Dew is the latest brand to venture into the metaverse with a watch party it's hosting for a major...
The ongoing storm over TikTok U.S. user data and whether it is being accessed in China sent a wave crashing...
On today's episode of the Most Powerful Women in Sports podcast, Adweek's former chief content officer Lisa Granatstein sits down...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Compromise For Google Google’s reported offer to...
Could a robot do your job? If you asked any creative this question, the answer would most likely be a...