Brands and their agencies are increasingly using artificial intelligence-generated focus groups to simulate conversations with potential customers in order to...
Into
Charlie the animated charcoal briquette has kind eyes and purposeful energy and, despite his diminutive stature, he's the magnetic star...
AUCKLAND, Today: Rockit is buzzing with energy, set to export an impressive 200 million apples this season, nearly doubling last...
Ahead of the release of Ghostbusters: Frozen Empire in theaters on March 22, Sony Pictures launched an AR campaign on...
K-pop groups Stray Kids and Itzy can bring Coca-Cola deeper into South Korean music fandom and its young global audiences,...
As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But...
Gap-owned brand Athleta has kicked off Women's History Month by partnering with Olympic swimmer, Katie Ledecky, and unveiling a campaign...
Volkswagen Group has promoted from within to fill the vacant global chief marketing officer (CMO) space at its eponymous brand,...
In this episode, host Cathy Hackl and guest host Lee Kebler talk about the types of robots they want to...
“Hey PMax, can you write this article for me?” We’re not quite there yet – but Performance Max, Google’s AI-based...