“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
IPG Mediabrands
Arun Kumar, chief data and marketing technology officer at IPG Mediabrands, will play a central role in integrating Acxiom Marketing...
IPG Mediabrands is the latest agency network to bust silos to offer clients integrated solutions. The company said Wednesday it...
Facebook’s decision to shut off partner categories and turn down the spigot of data flowing into and out of its...
Erica Schmidt, Cadreon’s former EVP and managing director in North America, has been promoted to global CEO of the programmatic...
Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on...
For agencies, managing and optimizing campaigns across walled gardens is no easy task.Because Facebook, Google, Snap, Twitter and Amazon each...
Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for...
Maureen Bosetti, the chief investment officer for IPG Mediabrands' Initiative, will discuss dynamics for this year's upfronts alongside other TV...